A new Vietnamese-Danish joint venture producing high quality made-to-measure (M2M) clothing was officially launched on Jan. 20.

Under the terms of the agreement, the Vietnamese partner, Anh’s Style Joint Stock Company will manufacture high-quality M2M men’s clothing while the Danish company, Enel Aps will provide the know-how and the management expertise for the joint venture, and will assume responsibility for marketing and management of the new company.

The clothing produced by the joint-venture, Alsinger-A’s Style Joint Stock Company, will be exported predominantly to Denmark and other European countries, according to Tran Thi Thu Trang, the company’s Executive Director.

The joint venture has been established using funds totaling one million Danish kronor (approximately 200,000 USD), provided by the Embassy of Denmark’s Business-to-Business programme, which was launched in 1997.

The Danish Government has agreed to provide 30 million kronor (5.3 million USD) each year for the implementation of the programme, Denmark ’s Minister of Development, Ulla Tornaes said. (VNA)